INNOVATIVE MANAGEMENT FOR CULTURAL CAPITAL OF COMMUNITIES IN THE ANCIENT SITES: A CASE STUDY OF COMMUNITIES IN PHRA NAKHON DISTRICT
Building capability to maintain, promote, restore, conserve and apply existing original cultural capital of each community to be in line with the global change has been conducted through the innovative management in order to develop lifestyle, culture, tradition, ancient sites and historical areas of each community to become cultural capital of society in Thailand. This research aims to 1) examine the current status of cultural capital and cultural capital of society in communities located in the ancient sites: a case study of the communities in Phra Nakhon District, and 2) develop an effective model of cultural capital and cultural capital of society in the focused communities. The mixed research methodology between quantitative and qualitative terms was applied through survey research and data collection. In view of the quantitative term, the sample group was people and community leaders living in the ancient site communities focusing on Phra Nakhon District with 431 samplings from 16 communities. The qualitative term was conducted through an in-depth interview and focus group discussion with 2 communities that were the targeted ones; Chakrabongse Mosque Community - the cultural capital source of goldsmith and crown jewel craftmanship, and Khiannivat Community - the cultural capital source of Khon embroiderers. The afore-mentioned cultural capital of society was discovered by a literature review and field survey from which the findings revealed that 1) the current status of the cultural capital; ancient sites, culture and innovation were all at high level whereas the social capital was at highest level. For the cultural capital of society; people and norm, were at high and highest level, respectively, and 2) the effective model of cultural capital and cultural capital of society in ancient site communities : a case study of the communities in Phra Nakhon District as developed by the researcher was called 2C Model (C=cultural capital, C= cultural capital of society). Additionally, the qualitative findings indicated that building success and effectiveness of cultural capital and cultural capital of society especially for the focused communities of this study, an innovation was required to play a supporting role in maintaining, inheriting and expanding to sustain the cultural capital and cultural capital of society. Applying 5G technological innovation together with virtual reality was also recommended to help create imaginative communication to enable explanation and passing on culture to people and communities participating in maintaining, inheriting and expanding their cultural capital of society effectively and sustainably. The findings of this research can be further applied for developing a model of maintaining, inheriting and expanding the cultural capital and cultural capital of society by emphasizing on the outcome of upgrading culture and culture of society inheritance through community participation and lifestyle to be stable and sustainable.