A STUDY ON CONSUMER AWARENESS TOWARDS NEUROMARKETING
With the use of neuromarketing, we can better understand the thought processes that underlie the consumer purchasing decisions. It is relatively a very new concept in our country and most people are not aware of the concept in a detailed preview yet. This particular exploratory paper has collected data from different consumers of varied age regarding the awareness of the concept as well as the tools utilized in it. This piece of work also tried to examine the decisions made by consumers while purchasing something without directly asking them the questions but by making they answer in an indirect means through the questions using neuro marketing objectives. Everyone who participated in the survey agreed that neuro marketing is not a deceptive strategy for peddling needless goods and services. Consumers also were made aware of the tools that are utilized in neuro marketing which are FMRI, EEG, PUPILOMETER and many other machines. This study tries to contribute to the existing knowledge on neuro marketing which is limited as well as a bussing strategy in the Indian context.
Neuro marketing, purchasing decisions, budding concept, FMRI, EEG, PUPILOMETER.