LITERATURE STUDY ON PRODUCT INNOVATION BARRIERS IN SHARIA BANKING INDUSTRY IN INDONESIA
This study aims to analyze the low level of product innovation in the Islamic banking industry in Indonesia. The data used in the analysis related to the topic of the study were taken from various literatures, both from books and journal articles. The data from various sources were then analyzed using a literature review approach. Based on the results of the analysis, it was found that there are several causes for the low product innovation in the Islamic banking industry in Indonesia. Innovation is the spirit of marketing because every open market player must have an advantage that distinguishes it from other players. Such is the importance of innovation in the world of business competition, some management teachers express the motto “Innovate or Die” ; there is no other choice to survive or lead. The method used in this study is a literature review study of the literature. The literature study in this research was conducted to study the definition of keywords, deepen the theory and concepts and identify variables related to the background and context of the research. Literature studies relating to the analysis of barriers to product innovation in Islamic banks are still limited, journal searches using the publish or perish application are searched on Google Scholar with the keywords "Islamic bank product innovation" maximum number of results 20 and year category all years (0-0) There are eight journal articles. The following are the details of the journal search results using the publish and perish application and the search on Emerald Publishing. Search through the publish and perish application on Google Scholar with the innovation keywords of Islamic bank products: 5 papers. Emerald Publishing on Emerald Insight, with title words: product innovation in Islamic banks: 5 papers.
Innovasi, Product, Islamic Banking.