Overview

Original Research

ATTITUDE TOWARD USING INFORMATION AND COMMUNICATION TECHNOLOGY READINESS: STUDY ON MANAGER OF VILLAGE-OWNED ENTERPRISES IN LANGSA CITY

AFRAH JUNITA 1, TUTI MEUTIA 2, RINY CHANDRA 3, and SYUKRIY ABDULLAH 4.

Vol 17, No 07 ( 2022 )   |  DOI: 10.5281/zenodo.6891797   |   Author Affiliation: Universitas Samudra 1,2,3; Universitas Syiah Kuala 4.   |   Licensing: CC 4.0   |   Pg no: 639-654   |   To cite: AFRAH JUNITA, et al., (2022). ATTITUDE TOWARD USING INFORMATION AND COMMUNICATION TECHNOLOGY READINESS: STUDY ON MANAGER OF VILLAGE-OWNED ENTERPRISES IN LANGSA CITY. 17(07), 639–654. https://doi.org/10.5281/zenodo.6891797   |   Published on: 19-07-2022

Abstract

This study aims to examine the effect of Optimism and Discomfort on Readiness to Apply ICT with innovativeness as a moderator. Research data were collected through questionnaires, using stratified random sampling. Respondents consisted of directors, secretaries, treasurers and managers of Gampong-Owned Enterprises in Langsa City. The results showed that innovation and optimism had a positive and significant effect on the readiness to apply ICT, while discomfort had no effect on the application of ICT. Innovativeness cannot moderate the effect of discomfort on ICT use, and innovativeness cannot moderate the effect of optimism on ICT adoption readiness.

Keywords

Optimism, Innovativeness, Discomfort, Application of ICT, BUMG