FACTORS AFFECTING CUSTOMER SATISFACTION AND SERVICE QUALITY IMPROVEMENT AT ANAN SAIGON
In recent years, Vietnam's tourism has increasingly developed and received the attention of the whole society. The Vietnam Tourism Development Strategy: “Developing tourism into a spearhead economic sector, tourism accounts for an increasing proportion of GDP, creating a driving force for socio-economic development. Tourism development is in the direction of modern professionalism, focus and focus; focusing on developing in-depth to ensure effective quality, affirm the brand name and competitiveness”. Vietnam tourism has been going in the right direction. Therefore, to improve the quality of tourism, and contribute to attracting and satisfying the increasing demands of tourists, businesses in the tourism sector not only need to improve the quality of tourism services but also focus on improving the quality of tourism services. High-quality restaurant services bring visitors a feeling of comfort and relaxation during their vacation, providing comfortable accommodation and the best place to eat at a reasonable price. As a result, the field of restaurant has made great changes and caught up with development trends in the world, which contributes to proving that eating is a very basic human need. As the economy grows, material life is increasingly improved, and people's need to enjoy food becomes a matter of social concern.
restaurant, food, business, quality, tourism