NEWS STRATEGIC PLAN USE FOR ENHANCING STRATEGIC VOICE NEWS IN THAI DRUG-MAKING FIRMS
It is well known that strategic planning along with the right kind of information and alignment helps to sustain a competitive position within the market. The information processing theory also demonstrates that the strategic plan and self-efficacy are very significant for the success of the organization. The significant aim of the current study is to determine the impact of strategic plan use on the strategic voice of the drug making industry in Thailand with the help of mediating the role of perceived self-efficacy, perceived strategic alignment and performance information use. For this purpose, the CEO, top managers as well as directors are chosen as a target audience for the data collection. The data has been collected through a questionnaire that is distributed online as well as physical contact. This is important to mention that the sample size was 433, whom 190 were female and 243 were male. Moreover, various analysis techniques are used also. The results and figures of tables have indicated that all hypotheses of the study have accepted. The SEM table and model explained that perceived self-efficacy, strategic alignment, and information using all have a positive mediating role in the relationship of plan use and strategic voice of the drug industry. Finally, it is recommended that future studies must provide opportunities in a different context to make research more reliable.
Strategic voice, Strategic plan use, perceived self-efficiency, strategic alignment, performance information use.