“COMPARATIVE STUDY BETWEEN ONLINE AND OFFLINE PURCHASE OF CONSUMER”
The online is the most promoting concept on trending in India now a day as everyone is looking for the products online and comparing it to the offline. As online is quicker, easier, & time saver shopping? Now a day the internet holds the eye of the retail market place. As now most of the public is being online & the usage on internet has risen in last 5 years. On the other hand, the purchasing of the product from the conventional market is going on. Many people cross for buying offline to have a look at the product & hold the ownership of the product for the result of customer loyalty. Some go for the offline shopping & some go for online, but most of the people go for the both kind of shopping in India. However it had been seen that the online buying is less complicated for the public and less price than the offline purchasing. It is seen that the online shopping is most reliable and saving time it is also shown that in metro city’s the online shopping is been boomed in shorter time and being profitable to both the customer and the buyer
Online shopping, showroom purchases, offline shopping, methods of payment.