FACTORS THAT INFLUENCE ON E-BANKING ADOPTION MEDIATING THE ROLE OF PERCEIVED USEFULNESS IN CASE OF SOMALIA
Purpose – The objective of this paper is to investigate determinants of e-banking adoption mediating the role of perceived usefulness in case of Somalia. Design/methodology/approach – This study utilizes perceived ease of use and perceived usefulness variables as an original factor of the theory of technology acceptance Model (TAM).Moreover, internet speed and trust participants of this study. Convenience sampling technique was conducted in the survey as well as contributors of the study were potential and current e-banking service users. The structural equation modeling (SEM) was utilized in the study. Findings – The results show that internet speed, perceived ease of use and perceived usefulness has positively and significantly impacted one-banking adoption. On the other hand, perceived trust is not related to e-banking adoption. Moreover, perceived usefulness mediates the relationship between internet speed, perceived ease of use, perceived trust and adoption of e-banking in Somalia context. Originality/value – This study is an original attempt for examining the factors those determines the adoption of e-banking services regarding Somali commercial banks’ customers with mediation of perceived usefulness by changing the TAM. Hence, it contributes to the e-banking field in the context of Somalia.
e-banking adoption, the theory of technology acceptance Model (TAM), Somalia