CHOOSING THE BEST NEWSPAPER BASED ON ISLAMIC LEADERS' OPINION FOCUSING ON THEIR CHARACTERISTIC
The aim of the study is to describe types of newspaper characteristics that sought among Islamic religious leader in Medan city, Indonesia. This study uses qualitative methods. Newspapers characteristics are being looked for by Islamic religious leaders includes several aspects, including the profile of information seekers through newspapers, names and number of newspapers are being looked for, reasons for choosing newspapers, how to find (get) newspapers, the length of time used to search for information through newspapers, frequency of searching information through newspapers, when searching for information through newspapers, forms of information are being looked for, view on Islamic newspapers, and views on the reactions or responses of Muslims regarding Islamic newspapers. The result shows the way Islamic religious leaders do to obtain newspapers is to subscribe and buy. The time they use to read newspapers tends to be early in the morning, but there are also those that are late in the afternoon and at leisure time. The length of time they use to read newspapers is around half to one hour. Activities to access or read newspapers are carried out regularly every day. The information sought is about social, economic, political, cultural and religious. The form of information sought includes news, articles / opinions, and so on.
newspaper; characteristics; Islamic Religious Leader; Medan; Indonesia