ATTACHMENT AND VICINITY: EFFECTS ON FEMALES' GREEDINESS
A thorough investigation was done to analyses the catastrophic effect of vicinity and attachment on the greediness of females. The present study took upon samples of 160 females. Participants (80 Urban and 80 Rural) were randomly selected, and their age range was between 16 to 25 years. Two-way analysis of variance (ANOVA) was employed to see the effect of vicinity and attachment on the greediness of females. The result indicates that there is significant effect of vicinity on greediness (F (1,157) = 8.506, p<.01) and non-significant effect of attachment on greediness (F (1,157) = 1.636, p>.05). Further it was also found that there is a non-significant interaction effect of vicinity and attachment on greediness (F (1,157) = .367, p>.05). The present findings indicate thaturban females had significantly higher greediness as compared to rural females. The implication of the study is to facilitate women that without knowing fact not to mirroring others and should not crave materialistic goods if they have to control their greed. Since greed has been proved to be an important source of stress, women can remain stress free if they keep themselves away from unnecessary cravings for materialistic goods shown in the advertisements.
Greed; Attachment; Vicinity; Materialistic; Urban and Rural Females