A LITERATURE REVIEW ON DIGITAL COMPETITIVE ADVANTAGE IN THE BANKING INDUSTRY
The objective of this paper is to conduct a systematic review of research references pertaining to digital competitive advantage in the banking sector from 1998 to 2022. From a data standpoint, this study will look specifically at the development trend of digital competitive advantage research in the banking sector.This study employed a qualitative method, specifically a literature review. This study made use of 48 datasets gathered via web scraping and sourced from the Scopus database from international publications with the keywords bank financial performance from 1998 to 2022. The articles used as data were screened using a variety of criteria, including h-index, g-index, and cite/paper. According to the findings of this study, the period between 2019 and 2022 will see the greatest growth in topics related to digital competitive advantage, amounting to more than 60%. Meanwhile, based on the network of articles, the review reveals that there are no researchers or articles that dominate the scope of research on this topic. The review's findings also show that Indonesia, Taiwan, America, Macedonia, Brazil, Vietnam, Lebanon, Kenya, and China are frequently used as case studies in digital competitive advantage studies. Meanwhile, in terms of the industrial sector, those related to technology and information are the most frequently studied. According to this finding, the banking sector is still understudied, accounting for less than 10% of all industries studied. Meanwhile, this review identifies several contexts that are frequently discussed in digital competitive advantage research, including those related to the impact of technological growth and sustainability issues. The scope of the articles used, which were sourced from the SCOPUS database, is the research's limitation. In the future, in addition to conducting research using broader literature sources, the recommendations in this study can be used as hypotheses, and comprehensive and in-depth follow-up research can be conducted. The findings of this study are expected to serve as a resource for academics interested in studying digital competitive advantage in the general sector and banking.The literature and bibliometric studies on digital competitive advantage in the banking sector may be Indonesia's first systematic literature review.
Digital Competitive Advantage, Bank, Bibliometric Analysis, Systematic Review.