FACTORS INFLUENCING THE SUSTAINABLE MANAGEMENT MODEL OF FITNESS CLUBS IN SHANXI PROVINCE, CHINA
From the situation of fitness clubs in China in recent years, the fitness club industry has developed rapidly, but there are also many problems and shortcomings. The same is true for the fitness club industry in Shanxi Province, which is closely related to the sustainable management model of fitness clubs. Therefore, in-depth research and exploration of its influencing factors are particularly important and crucial. So, I have conducted systematic research on this aspect. The purpose of this study is to: (1) To study the current situation and influencing factors the sustainable management of fitness clubs in Shanxi province, China. (2) To analyze factors positive influencing the sustainable management model of fitness clubs in Shanxi province, China. (3) To examine and evaluate the sustainable management model of fitness clubs in Shanxi province, China. This study adopted a mixed research method that combines quantitative and qualitative methods. Step 1: In the qualitative research section, expert was used to investigate the current situation and influencing factors of sustainable management models of fitness clubs in Shanxi Province. Total of 15 participants. The tool used in this study is a structured interview. Step 2: In the quantitative research section, the sample consists of 396 respondents and is obtained through sampling. Use the method used to determine that the sample size is 20 times the inventory variable to calculate the sample size. Collect data using questionnaire survey method and analyze using structural equation modeling. Step 3: Through a combination of quantitative and qualitative research, 13 experts conducted focus group discussions and scoring. Experts have conducted a high-level evaluation of the feasibility, suitability, usefulness, and accuracy of the factors influencing the sustainable management model of fitness clubs in Shanxi Province, and their opinions remain consistent. The research results indicate that: 1) The current situation the sustainable management model of fitness clubs in Shanxi Province reflects the actual situation of the influencing factors of the sustainable management model of fitness clubs in Shanxi Province. The fitness club industry in Shanxi Province is constantly developing and progressing, and the number of fitness participants is gradually increasing. By comprehensively analyzing these factors, the sustainable management level of fitness clubs in Shanxi Province can be further improved. 2) Organizational structure, employee training, benefit, innovative marketing, and community cooperation have a significant positive impact on the sustainable management model of fitness clubs in Shanxi Province. 3) Experts unanimousil agree that the sustainable management model of fitness clubs in Shanxi province, China. Is Feasibility, Useful, Appropriate, Accuracy in A lot level-The most level.
Fitness Club, Sustainable Management Model, Organizational Structure, Employee Training, Benefit, Innovative Marketing, Community Cooperation.