INNOVATION MANAGEMENT, GOVERNMENT POLICY, INNOVATIVE LEADERSHIP, AND AUTOMOTIVE TECHNOLOGY INFLUENCING THE COMPETITIVENESS OF USED CAR SALES BUSINESS OPERATORS IN BANGKOK METROPOLITAN REGION
The used car sales business is a business that was created to meet the needs of consumers who want to use used cars in their daily lives, both for business and personal use. Selling used cars is a type of business that is highly competitive and constantly facing changes, having to compete with the new car market that has incentives in terms of both price and latest technology and facing the strategies of new car manufacturers wanting to increase their market share, government tax policies supporting the use of electric cars, and new forms of market competition that change with the growth of the online market. This research aims to 1) study the level of innovation management, government policy, innovative leadership, automotive technology, and competitiveness of used car sales business operators in Bangkok and surrounding areas. 2) Study the influence of innovation management, government policy, innovative leadership, and automotive technology on the competitiveness of used car sales business operators in Bangkok and surrounding areas. 3) Develop a competitiveness model for used car entrepreneurs in the Bangkok Metropolitan Region. This research uses a combined research method between quantitative research and qualitative research. The quantitative research, the sample consisted of 320 used car business operators in Bangkok and surrounding areas. The sample size was determined using the criterion of 20 times the observed variable. A multi-stage random sampling method was used. Use questionnaires to collect data. Data were analyzed using structural equation modeling. The qualitative research used in-depth interviews. The main informants were used car entrepreneurs and used car sales experts, totaling 20 people. The research results found that 1) innovation management, government policy, innovative leadership, automotive technology, and the competitiveness of used car sales business operators in Bangkok Metropolitan Region are high. 2) Manage innovation, government policy, innovative leadership, and automotive technology that affect the competitiveness of used car sales business operators in Bangkok Metropolitan Region with statistical significance at 0.05. 3 ) The competitiveness model of used car sales entrepreneures in Bangkok Metropolitan Region that the researcher developed is called the LTMP-CUCB Model (L = Innovative Leadership, T = Automotive Technology, M= Innovation Management, P = Government Policy, CUCB = Competitiveness of Used Cars Business in The Bangkok Metropolitan Region.) In addition, the results of qualitative research found that to create success for used car entrepreneurs, they must have complete services and networks of business partners, add convenient and fast contact channels for customers, and add online used car trading platforms to respond to customer needs directly and quickly with maximum efficiency. The results of this research can be used as a guideline for setting policies for business operations and promoting the success of the used car sales business in the Bangkok Metropolitan Region in the future.
Innovative Leadership /Automotive Technology /Competitiveness / Selling Used Cars Entrepreneurs