UNIVERSITY BASKETBALL LEAGUE MANAGEMENT MODEL FOR SUSTAINABLE IN HUNAN PROVINCE, CHINA
For many years, Hunan Province has actively responded to the national call and organized University Basketball League. However, some shortcomings have gradually been exposed in the league management process. Therefore, I am conducting research in this area.The objective of this research were to :1) To study the current situation and affecting factors of university basketball league management for sustainable in Hunan province, China.2) To analyze factors positive effect university basketball league management for sustainable in Hunan province, China.3)To examine and evaluate university basketball league management for sustainable in Hunan province, China.This research employed a mixed research methodology combining a quantitative and qualitative research methods.Step 1: Through qualitative research, analyze and understand the current situation and influencing factors of sustainable development management in Hunan University Basketball League, with a total of 15 participants.Step2:Through quantitative research, a survey questionnaire was distributed to collect data, and structural equation modeling（SEM）was used for analysis, with a total of 450 participants.Step 3:Through a combination of quantitative and qualitative research, 9 experts conducted focus group discussions and scoring. The research results indicate that: 1)There are several key aspects of the current situation of university basketball league management for sustainable in Hunan province, China:1. Management level 2. Event quality 3. Human resource development 4. Funding and social activities 5. Innovation and improvement direction. These current situations reflect the actual situation of the management mode of the Hunan University Basketball League. By comprehensively analyzing these factors, the management level of the Hunan Province University Basketball League can be further improved.2) Human resources, marketing management, guarantee system, and sports event management have a significant positive impact on the sustainable development management mode of Hunan Province's university basketball league. 3) Experts evaluate the feasibility, appropriateness, usefulness, and accuracy of the University basketball league management model for sustainable in Hunan province, China high level and their opinions remain consistent.This study helps to understand the basic situation and influencing factors of the University basketball league management model for sustainable in Hunan province, China and promote the continuous improvement and optimization of the university basketball league, and provide reference for relevant departments to formulate more effective strategies and methods.
University Basketball League, Human Resources, Marketing Management, Guarantee system, Sports Event Management.