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Original Research

SPORTS INTANGIBLE CULTURAL HERITAGE PROTECTION MANAGEMENT MODEL IN HUNAN PROVINCE, CHINA

QIUXIA TANG 1, Dr. BUNJOB PIROMKAM 2, Dr. NUTTAVUT PHONSRI 3, and PASSAPONG PIROMKAM 4.

Vol 19, No 06 ( 2024 )   |  DOI: 10.5281/zenodo.12634363   |   Author Affiliation: Doctoral Student, Sport Management, College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 1; Associate Professor, Lecturer, College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 2; Lecturer, College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 3; Lecturer, Faculty of Education and Development sciences, Kasetsart University, Kamphaeng Saen Campus, Thailand 4.   |   Licensing: CC 4.0   |   Pg no: 815-828   |   Published on: 29-06-2024

Abstract

With the rapid development of the Chinese economy and the acceleration of urbanization, we have intentionally or unintentionally destroyed and buried many valuable intangible cultural heritage around us. The lack of management models by the government in protecting and managing intangible cultural heritage sites is an important reason for the loss of intangible cultural heritage. Therefore, I am conducting research on this topic. The objective of this research were to: 1) To study the current situation and affecting factors of sports intangible cultural heritage protection management in Hunan province, China.2) To analyze factors positive effect sports intangible cultural heritage protection management model in Hunan province, China.3) To Examine and evaluate sports intangible cultural heritage protection management model in Hunan province, China. This research employed a mixed research methodology combining a quantitative and qualitative research methods. Step1: In the qualitative research section, select 10 experts for interviews, analyze and understand the current situation and influencing factors of the sports intangible cultural heritage protection management in Hunan province, China. Step2: In the quantitative research section, the sample consists of 480 respondents and is obtained through sampling. The sample size is calculated using a method used to determine that the sample size is 20 times the inventory variable. Collect data using questionnaire survey method and analyze using structural equation modeling (SEM). Step3: Select 10 experts, Analyze the information in focus group discussions through content analysis and quantitative research. Evaluate the feasibility, suitability, practicality, and accuracy of experts in intangible cultural heritage. The research results show that: There are several key aspects of the current development status of sports intangible cultural heritage protection management in Hunan province: 1)1. Development history of protection management.2. Current status of management mode.3. Protection management dilemma.4. Improvement suggestions. For the protection and management of intangible cultural heritage, it is necessary to address multiple issues and adopt comprehensive policies and measures in order to effectively address existing challenges and problems.2) There are six factors: Government functional, Ecological environmental, Cultural resource, Socio economic, Inheritor, Inheritance subject, that have a significant positive impact on the sports intangible cultural heritage protection management model in Hunan province, China. Among then, 3) Experts evaluate the feasibility, appropriateness, usefulness, and accuracy of the sports intangible cultural heritage protection management model in Hunan province, China high level and their opinions remain consistent.

Therefore, this study helps to understand the overall status and influencing factors, sports intangible cultural heritage protection management model in Hunan province, China, and to construct a development model, promote and apply it, laying a theoretical foundation for research related to the protection and management of intangible cultural relics in sports in China.


Keywords

Sports Intangible, Cultural Heritage, Protection Management.