THE POTENTIAL OF TASIK GUBIR AS A POPULAR AGRO TOURISM DESTINATION IN KEDAH, MALAYSIA
Malaysia, especially the state of Kedah, has many natural areas that have potential as tourism areas. Although there are many beautiful and fascinating areas, such as Tasik Gubir (Lake Gubir) in Sik, not much research has been done to make the area a popular tourist attraction. This makes Tasik Gubir less popular and rarely visited by tourists, especially from outside of Kedah. Additionally, there is no comprehensive effort to promote Tasik Gubir as an agro-tourism destination. This study aims to identify the potential of Tasik Gubir, Sik, as a popular agro-tourism destination in Kedah. This study used the quantitative method to explore the potential of Tasik Gubir as a popular agro-tourism destination. Data was collected through questionnaires that were randomly distributed to 100 tourists who visited Tasik Gubir from 1 to 30 July 2022. The study revealed that Tasik Gubir has the potential as an agro-tourism attraction due to its charms. The results found that four main factors attract visitors to Tasik Gubir, namely its natural beauty, food, heritage, and culture. Therefore, it is recommended that the state government take the initiative to maintain the ecosystem and level of cleanliness, provide better basic amenities and highlight more activities and local food in the vicinity of Tasik Gubir. This study contributes to increasing tourism activities in Kedah and further helps the economic generation of the local community, namely Sik.
Fishing activities, Agro-tourism, Tasik Gubir, Tourists