“A STUDY ON INVESTORS PERCEPTIONS TOWARDS DIFFERENT INVESTMENT AVENUES”
For common and small investors who are eager to take part in the different investment opportunities accessible in India, economic liberalisation and globalisation have created heated climate. The capacity to save money and invest in the stock market, gold, real estate, insurance, and post office is available to a significant number of small investors. The view of investors towards different investments from various angles has been the subject of numerous studies in recent years. There are several studies that are based on the investments that researchers have made on different avenues, according to a survey of investment literatures from the perspective equities, insurance, and mutual funds. The literature on investment avenues is lacking, thus this paper is relevant for that and fills the particular gap. In India, investors typically claim that all investment opportunities are dangerous. The security of the primary amount, liquidity, income stability, approval, and ease of transferability are the basic characteristics of investments. These are a variety of investment options, including stocks, banks, and businesses, gold, silver, real estate, life insurance, postal savings, and more. The investor’s choice was determined by the needed rate of return and risk tolerance. The investment may be made in a variety of ways, including national savings certificates, provident funds, mutual fund and insurance plans, chit funds, bank and corporate fixed deposits, company shares, bonds and debentures, government securities, postal savings plans, and real estate. We could draw the conclusion that in this rapidly changing world, we save and earn more money. More risk leads to more profit.
Liquidity, Equities, Transferability, Debentures, Income Stability, Investment Avenues.