Overview

Original Research

A STUDY OF THE KEY SUCCESS FACTORS FOR LOUNGE BAR MANAGEMENT

CHUNG-CHENG HSIEH 1, YUE YUE, LING 2, KEMO BADIANE 3, and TIN-CHANG CHANG 4.

Vol 18, No 06 ( 2023 )   |  DOI: 10.17605/OSF.IO/34P9G   |   Author Affiliation: Doctorate Student, Department of Business Administration, Asia University, 500, Lioufeng Rd., Wufeng, Taichung 41354, Taiwan 1; Master’s Student, Macau University of Science and Technology. Avenida Wai Long, Taipa, Macau, China 2; Associate Professor, Nanfang College - Guangzhou, 882, Wenquan Avenue, Guangzhou, China 3; Associate Professor, Department of Business Administration, Asia University, 500, Lioufeng Rd., Wufeng, Taichung 41354, Taiwan 4.   |   Licensing: CC 4.0   |   Pg no: 1428-1441   |   Published on: 27-06-2023

Abstract

This paper aims at analyzing the key success factors for lounge bar management. Since the introduction of this industry into the Taiwan market, it has provided a new night-time leisure place for both white-collar and blue-collar workers to totally relax in the evening. The owners of lounge bars and the lounge bar industry are unceasingly looking for new ways to attract customers and enhance the experience of existing customers; thus, influencing their loyalty. Through a literature review and in-depth interview with experts, this research analyses the key success factors, which resolved to six major phases and thirty items. An Analytic Hierarchy Process technique was employed to identify the five most important factors in lounge bar management, including Market analysis, Talent team, Product value, Institutional management, and Brand building. This study recommends lounge bar managers to improve their service quality, as well as providing references for those who are interested in entering the lounge bar industry.

Keywords

Lounge Bar, Key Success Factors (KSF), Analytic Hierarchy Process (AHP)