THE COORDINATIVE COMMUNICATION OF IMPLEMENTING LAKE TOBA AUTHORITY AGENCY WITH STAKEHOLDERS IN LAKE TOBA TOURISM DEVELOPMENT NORTH SUMATRA
The coordinative communication phenomenon of tourism in the Lake Toba Region began with forming an authority body which then formed the Lake Toba Authority Executing Body (BPODT), North Sumatra. As a new institution, BPODT is classified as active in promoting joint tourism, mentoring and discussion; tourism circles use government facilities through their authority. This activity was carried out with a reach covering 8 districts in the Lake Toba area and the North Sumatra provincial government. The research objective is to explore why coordinative communication is used as a basis for tourism development by BPODT. This research used the case study method for three weeks in the Lake Toba Authority Area. Based on the observations, interviews and documentation results, this research shows progress in coordinating stakeholders as members from 8 Lake Toba Authority Area districts. The study results concluded that tourism development in the Lake Toba Region through BPODT represented tourism activities as a new organizational culture and underlined the importance of coordination for sustainable development.
Coordinative Communication, Tourism Development, Stakeholders Importance, BPODT