Overview

Original Research

ANALYSIS OF LIFE INSURANCE POLICY HOLDERS PERCEPTION WITH RESPECT TO PUBLIC AND PRIVATE SECTOR INSURANCE COMAPNIES IN INDIA

Dr. S. SIVA 1, and M. SUDHA 2.

Vol 18, No 05 ( 2023 )   |  DOI: 10.17605/OSF.IO/49AHU   |   Author Affiliation: Assistant Professor, Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Vadapalani Campus, Chennai, Tamilnadu, India 1; Assistant Professor, Department of Corporate Secrataryship, Don Bosco Arts and Science College, Chennai, Tamilnadu, India 2.   |   Licensing: CC 4.0   |   Pg no: 2316-2323   |   Published on: 31-05-2023

Abstract

In today‘s competitive market scenario, life insurance policy holders expects quick and quality services in a comfort way. The customers are nowadays exposed to a greater convenient way because of the customer attraction strategy adopted by the life insurance companies. These companies have entered with latest technology and well trained professional and hence can better satisfy the consumers. This has brought about a huge change in the Life insurance sector with an ever increasing quest for better services being desired by the customer. Hence the researcher intends to know the perception and satisfactory level of life insurance policy holders.

Keywords

Life Insurance, Policyholders, Perception, Satisfaction, Services