TRANSPORT SERVICE ATTRIBUTES OF TRICYCLE DRIVERS IN TUGUEGARAO CITY
This research focuses on tricycle drivers in Tuguegarao City, Philippines, and their impact on tourism. The study assesses their service attributes, compliance with regulations, and their perceived roles in tourism. Tricycles are a popular mode of transportation in the city but face challenges like traffic congestion and over-competition. Using the SERVQUAL model as basis for the parameters, the study evaluates the service attributes demonstrated by tricycle drivers, considering both self-perceptions and tourist perceptions. Compliance with regulations set by the Tricycle Regulation Unit is examined, along with the drivers' perceived roles in tourism and the effects of their practices on the industry. The study aims to improve the image and performance of tricycle drivers through comprehensive surveys and analysis. The findings can benefit operators, drivers, and local authorities in enhancing the tourism experience, improving service quality, and addressing challenges faced by tricycle drivers. Recommendations include the development of a comprehensive tricycle transit program, driver participation in value transformation, involvement of the Department of Tourism, establishment of a computerized monitoring system, and evaluation of the fare matrix. Overall, the research aims to support the sustainable development of the tourism industry in Tuguegarao City by identifying areas for improvement and suggesting strategies to enhance the positive impact of tricycle transportation on tourism.
Transport Services, Tourism, Tricycle Drives, Perception