Overview

Original Research

COMPARISON OF INVESTOR PREFERENCES: MUTUAL FUNDS VS. OTHER INVESTMENT AVENUES

JINU JOSY 1, Dr. K. VIJAYARANI 2, and Dr. JACOB P. M 3.

Vol 18, No 06 ( 2023 )   |  DOI: 10.17605/OSF.IO/X7VFP   |   Author Affiliation: Research Scholar, Annamalai University, Chidambaram 1; Research Supervisor and The Dean, Faculty of Arts, Annamalai University, Chidambaram 2; Research Co- Supervisor and Director, Naipunnya Business School, Pongam, Thrissur 3.   |   Licensing: CC 4.0   |   Pg no: 1535-1541   |   Published on: 28-06-2023

Abstract

In the realm of investment, individuals seek avenues that can potentially generate attractive returns while managing risks. The concept of diversification is fundamental to successful investing, and mutual funds provide an accessible avenue for investors to achieve diversification in their portfolios. Mutual funds have emerged as a popular investment option, offering diversification, professional management, and accessibility to a wide range of investors. This article aims to explore the investor's preference towards mutual funds compared to other investment avenues.

Keywords

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