MEASURING THE E-COMMERCE ACTIVITIES OF SMES IN YEMEN
This paper aims to measure the e-commerce adoption activities in Yemeni SMEs as well as investigate the benefit and barriers of using e-commerce in SMEs in Yemen. the paper employed a mixed method approach in order to facilitate a deep understanding of the adoption level of e-commerce in SME. Firstly, semi- structured interviews conducted with SMEs’ managers. Secondly, a survey questionnaire used to generalize and verify the findings from stage 1 to the SEMs population. About (23.5%) of SMEs have employees between 1-9 and (76.5%) of SMEs have employees between 10 and 49, therefore the majority of them were medium firms. In addition, about 51% of the SMEs have been established for 10 years and below, and 49% were above 10 years. The results indicate that the Yemeni SMEs are at the early stages of e-commerce adoption. It also indicates factors that deter Yemeni SMEs from the adoption of E-commerce.
Business Growth, Entrepreneurship, Management, Marketing, Strategy