CAUSE AND EFFECT OF DIFFERENCE IN GENDER-WISE PERCEPTION ON INVESTOR’S INVESTMENT
The life of an individual is strongly influenced by their financial decisions. There are numerous investment possibilities available in the modern world of finance. Investing money has become difficult due to the wide array of savings and investment companies, the goods they provide, the terms and conditions of investments, and the numerous complex rules and regulations that are in place. (Lokhande, M. A. 2015). Most often, it has been said that making investments is a man's world. Women have been disproportionately marginalized by culture in fields where men are seen as the front-liners. The decision-making process for investments is one such sector. Investment decisions and activities have, however, received a lot of attention recently. In terms of financial literacy, this study aims to investigate gender inequalities in investing and related decision-making, self-control, peer influence, and investment behavior. The present study is based on a Descriptive pattern of analysis. This study explores investors’ characteristics and sheds light on Investors’ perceptions. The research sample observed and used in this study is 274. The IBM Statistical Package for the Social Sciences was employed to analyse the data (version 25.0) and analysis of movement structure (AMOS version 23.0) was used as a statistical tool. This study demonstrates a substantial connection between Peer-Influence, and self-control in Investment Behaviour, but it does not show any significant relationship between financial literacy on the investment behavior of male investors. Regarding female investors, all three variables i.e., financial Literacy, Peer-Influence, and self-control are significant to Investment behavior. Hence, as per the study observations, there is a big gender variance in financial literacy, Self- control, and Peer influence on the investment behavior of investors.
Financial Literacy, Self-control, Peer-influence, Investment behavior.