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Original Research

THE INFLUENCE OF PUBLIC PERCEPTION, CAMPAIGN, AND LEVEL OF PUBLIC KNOWLEDGE ON THE SELECTION OF MILLENNIAL GROUP PRESIDENTIAL CANDIDATES IN GENERAL ELECTIONS

AGUS MULYONO 1, M SUYANTO 2, IRHAS EFENDI 3, ANAS HIDAYAT 4, and DANANG SUNYOTO 5.

Vol 18, No 05 ( 2023 )   |  DOI: 10.17605/OSF.IO/36MZJ   |   Author Affiliation: Janabadra University, Indonesia 1,5; AMIKOM University, Indonesia 2; National Development University, Indonesia 3; Indonesian Islamic University, Indonesia 4.   |   Licensing: CC 4.0   |   Pg no: 2478-2516   |   Published on: 31-05-2023

Abstract

Election General (Election) simultaneously officially stated that will hold on 14 February 2024. Election the is election simultaneously the first to be held in Indonesia with existing elections to party politics members legislators and leaders area or president In the 2024 elections every voter is required to do multiple selection processes Level of understanding and accuracy voter Of course impact on success election year 2024. Although allegedly will Lots of problems occur in elections in the year 2024 parties committee organizers still carry out elections simultaneously as has been agreed Objective study This is to know the decision public in choosing party politics and group leaders millennials in the presidential election in 2024 in the Special Region of Yogyakarta Yogyakarta was chosen as location study Because is center education culture and tourism Through purposive random sampling method was determined amount sample as many as 400 respondents However in study This using 413 samples because excess respondent the rated Enough Good For support study Because worried will there is respondents who did not quality Method data analysis using use analysis track (path analysis) with help tool analysis Structural Equation Modeling (SEM). Research results show that Perception To Party Politics and Perception To Influential National Leadership is significant to Interest Campaign Knowledge Politics Use in access Technology from Party Politics and Convenience Use in access Technology from Party Politics For results others is Interest Campaign influential significant on the Voting Decision President however different with variable Knowledge Politics Use in access Technology from Party Politics Ease Use from Party Politics Perception To Party Politics and Perception To The National Leadership is not influential significant on the Voting Decision President


Keywords

Perception Campaign Knowledge Decision, Party Politics