A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT
In this era of fast moving lifestyle, customers are busier than what they were few years back. It is precisely for this reason customers are also purchasing their products and services through online shopping. Marketplace is fast turning into e-marketplace. With new and new players coming in, it is but natural for the existing players as well as new entrants to come up with innovative techniques to sell their goods and services. It is very difficult to understand the online consumer behavior as each day businesses and the marketing place is being transformed has also examined if the emotional responses to a website may affect customers to visit the website again. The factors affecting the intention to return to a website are the enjoyment of the shopping experience and the usefulness of the web site. It is a very important issue for the marketer to review the factors influencing consumer behavior since different types of websites may need to accommodate different types of consumers with unique attributes. Online consumer behavior has been gradually noticed in different spheres of goods and services, where people can have what they want sitting in their closed premises. Almost all types of products are available on the internet. Almost all types of commodities and services are being sold through the websites. Goods and services, consumer durables, books, audio and video cassettes and services like and air tickets can also be purchased online.
Consumer behavior, Online Shopping, Consumer Satisfaction, Shopping behavior, online payment, Brand Preference.