CATERA ZEBUART: FROM THE IMPLEMENTATION OF THE BUDDHIST ENTREPRENEURSHIP STUDENT CREATIVITY PROGRAM
Buddhist Business and Management is the first study program in Indonesia that integrates business, management and Buddhist studies. It is important that scientific integration is carried out in this study program so that it can contribute to the treasures of thought in the business and management science cluster. This study offers a conceptualization of a Buddhist-based entrepreneurship program. The method used in this study is a project-based participatory qualitative. Methods in participatory studies have a strong commitment to developing social, economic, and cultural aspects. As well as the studies used in the discussion of this article corroborate these aspects. The subjects of this study were three students of the Buddhist Business and Management study program and a supervisor. Through business development analysis, product selection in the form of painting and calligraphy based on Zen Buddhism art, combined with the wisdom philosophy of the archipelago in the form of letters and deep meanings, and the use of eggshell waste as a product characteristic that is part of the astronomic. This product is given the name Catera Zebuart, an abbreviation of Eggshell Nusantara Zen Buddhism Art with the number EC00202234669 Registration Letter from the Ministry of Law and Human Rights, Republic of Indonesia. Submission of proposals on this artwork was able to enter the Student Creativity Development competition funded by the Sub-Directorate of Higher Education, Directorate General of Buddhist Community Guidance, and Ministry of Religion of the Republic of Indonesia.
Utilization of Eggshell Waste, Artwork, Zen Buddhism, Archipelago Wisdom, Creative Economy, Buddhist Entrepreneurship.