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Original Research



Vol 17, No 06 ( 2022 )   |  DOI: 10.5281/zenodo.6731370   |   Author Affiliation: Suan Sunandha Rajabhat University, Thailand.   |   Licensing: CC 4.0   |   Pg no: 1226-1239   |   To cite: CHAYANAN KERDPITAK. (2022). CAUSAL ACCOUNTABILITY MODEL OF PHARMACIES BUSINESS IN THAILAND. 17(06), 1226–1239. https://doi.org/10.5281/zenodo.6731370   |   Published on: 25-06-2022


The significance of effective IT governance is that it maintains a system of effective and expert people that are very helpful in achieving desired goals and outcomes. This research paper aims to evaluate the role of effective IT governance in enhancing the accountability system to cope with the issue of fake drug making in the pharmaceutical sector of Thailand. The research also aims to examine the mediating role of service quality, environmental regulations, and transparency in enhancing the accountability system of the firm. In this case, almost all the data and information were collected mainly through the technique of the questionnaire, and the questionnaire was distributed directly to the respondents. The population of this research study was employees of pharmaceutical firms of Thailand and the sample was 306 employees. Structural equation modelling and KMO techniques were utilized to calculate and evaluate collected data. The results of this research study manifest that effective IT governance can help in enhancing the accountability system of the firm and this advantage leads to effective coping with fake drug making. Furthermore, the outcomes of the study imply that transparency positively mediates the relationship between effective IT governance and the accountability system of a firm.


IT governance, Service quality, Environmental regulations, Transparency, Accountability, Thailand