A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTORS’ DECISIONS IN SELECTED COMMERCIAL PRIVATE BANKS IN KANO CITY OF NIGERIA
Investment decisions have obtained prominence outstanding to the g-eneral rise in employment opportunities and economic development of a nation. This research paper determines the study on various factors influencing investment decisions of individual investors in the Kano city centre of commerce in Nigeria. The structured questionnaire included more items that belong to some categories, namely, self-image; accounting information; neutral information; advocate recommendation; personal financial needs and general information. From the considerable literature evaluation, it was found that there are no single factors which influence the investment decisions of an individual. Moreover factors influencing investment decisions are determined by profit percentage, high returns, safety, influences of friends, risk diversification and so an. the personal financial needs, accounting information, general information is heavily influenced by the investors in the Kano state of Nigeria. Remaining the self-image, neutral information, and advocate recommendation is not affected more. It was proposed that the investment path must consider all the variables and its influences on the investor investment decisions.
Investment decision, Factors influences, Investment types, knowledge, Investor Behaviour, Attitude