FACTORS AFFECTING THE BUS-TAKING BEHAVIOR OF STUDENTS OF HANOI UNIVERSITIES
In order to investigate the variables that influence the decision of university students in Hanoi city to choose the bus as their mode of transportation, the researchers conducted a survey with a total of 282 students who were enrolled in universities in Hanoi. The data obtained from the survey was then processed using SMARTPLS software. When it comes to the decision of whether or not to ride the bus, the five elements that were taken into consideration all have an effect on the conduct of the kids. The factor "Perceived Behavioral Control" (HV) has the most influence on the behavior of students making the decision to ride the bus, with an influence of 0.555. The factor "Subjective Norms" (CCQ) is the component that has the second-greatest influence on students' conduct. With a coefficient of 0.148, the two variables "Perceived ease of use" and "Perceived usefulness" have a significant effect on the intermediate factor "Students' attitude toward taking the bus," which in turn influences the behavior of students in terms of their decision to use the bus with a coefficient of 0.147. The study team had various suggestions to make in order to encourage students to use buses as a mode of transportation, which would contribute to the reduction of traffic congestion and the protection of the environment in the city of Hanoi. These recommendations were based on the findings of the analysis.
Students, Bus-Taking Behavior, Influencing Factors, Means of Transport.