Overview

Original Research

RESEARCH ON THE RELATIONSHIP BETWEEN RISK PREVENTION AND ENTERPRISES PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES IN THE CONTEXT OF BIG DATA IN HENAN, CHINA

HAIYONG, JIA 1, and NIYOM SUWANDEJ 2.

Vol 19, No 06 ( 2024 )   |  DOI: 10.5281/zenodo.12544604   |   Author Affiliation: PhD Student, Innovation Management College, Suan Sunandha Rajabhat University, Bangkok, Thailand 1; Assistant Professor, PhD, College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand 2.   |   Licensing: CC 4.0   |   Pg no: 663-677   |   Published on: 21-06-2024

Abstract

This study aimed to examine the influence of big data management and risk prevention on small and medium enterprise performance and explain the mediating mechanism of management innovation underlying this effect. 582 enterprise senior and middle managers personnel covering different industries and regions in Henan Province participated in the study. Data was collected through an online survey questionnaire. Participants completed a survey to access big data management, risk prevention, management innovation, and enterprise performance. PLS-SEM was used to analyze the data to test the conceptual framework. Results showed big data management and risk prevention positively predicted management innovation and enterprise performance in SMEs in Henan province. Additionally, management innovation positively affected enterprise performance. Further analyses confirmed the mediating role of management innovation. The findings empirically validate big data management and risk prevention's role to influence enterprise performance both directly and indirectly by applying management innovation in SMEs. Practical and theoretical implications are discussed.

Keywords

Big Data Management, Risk Prevention, Management Innovation, Enterprise Performance.