IMPACT OF ENTERPRENEURIAL TALENT, ENTERPRISE DEVELOPMENT STRATEGY, NATURE OF THE ENTERPRISE ON FINANCIAL MANAGEMENT INNOVATION: TELECOM ENTERPRISE IN SOUTH CHINA
The purpose of this study is to analyze the innovative model of corporate financial management through Entrepreneurial Talent, Enterprise Development Strategy and Nature of the Enterprise. This research design uses quantitative method to complete objectives and test hypotheses. Questionnaire were distributed to finance personnel of telecommunications companies in south China. Confirmatory factor analysis was used to test the validity of the data. Confirmatory factor analysis is used to test if a factor and it’s observed variable match the researcher's theoretical relationship. The study found that the impact of entrepreneurial talent, enterprise development strategy, nature of the enterprise on financial management innovation was statistically significant. In the research on enterprise financial management innovation, due to time and technology constraints, only four representative telecommunications companies in southern China were selected for data collection, so the data collection area of the paper is limited. The results of this study provide effective strategies and help for the financial management innovation path of China telecom enterprises.
Enterpreneurial Talent, Enterprise Development Strategy, Nature of the Enterprise, Financial Management Innovation, South China