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Original Research

THE FACTORS IMPACT EMPLOYEE SATISFACTION AT LIFE INSURANCE COMPANIES IN HA NOI CITY

LUC MANH HIEN 1, NGO SON TUNG 2, and HA THI MINH HUYEN 3.

Vol 19, No 06 ( 2024 )   |  DOI: 10.5281/zenodo.11613790   |   Author Affiliation: University of Labor and Social Affairs, Ha Noi, Vietnam 1; Generali Vietnam Life Insurance Co. Ltd 2; Dienbien Political School, Dien Bien, Vietnam 3.   |   Licensing: CC 4.0   |   Pg no: 291-307   |   Published on: 12-06-2024

Abstract

The study assesses the factors influencing worker satisfaction at Hanoi-based life insurance companies. The study provides a structural model of the relationship between variables influencing employee satisfaction at enterprises. Two hundred fifteen survey samples were gathered from insurance companies in Hanoi city. Eight proposed hypotheses are tested. According to research findings, seven elements have a favorable influence on workers' job satisfaction at life insurance companies in Hanoi, including 1) Salary and benefits; 2) Employment assessment 3) Working environment 4) Career development; 5) Relationships with colleagues; 6) leadership style and 7) Style of work. Furthermore, an analysis of the difference in satisfaction based on personal characteristics using the t-test and ANOVA reveals that employee satisfaction varies depending on how long they have worked at a given location, such as a life insurance company in Hanoi.


Keywords

Employee Satisfaction, Life Insurance Businesses, JSS Theoretical Model.