ACTOR CENTRALITY AND SOCIAL SUPPORT ON THE ALODOKTER YOUTUBE VIDEO SOCIAL NETWORK
Health communication needs to be done to promote herbal plants such as Ginger as an alternative treatment for diseases. Because, besides being a natural medicine to treat diseases, herbal plants have also been recognized internationally by WHO (World Health Organization) as well as in the country through the Regulation of the Minister of Health of the Republic of Indonesia No. 6 of 2006 concerning the Formulary of Indonesian Herbal Medicines. This study aims to determine the centrality of actors (degree centrality, betweeness centrality, closeness centrality, and eigenvector centrality) and health communication in the context of social support in the social network of the Alodokter Youtube video comment column entitled "Berbagai Manfaat Jahe untuk Asam Lambung". This research uses descriptive qualitative methods. The results of this study indicate that there are central actors, such as @Alodokter_id, @ahmadsyukri6926, @abby131, @namadepan4954, and @Pecahan-Beling-Team who both provide social support in the form of informational support, emotional support, appraisal support, and esteem support to fellow stomach acid sufferers who consume ginger as an herbal medicine.
Health Communication, Herbs, Social Networks, Social Support.