USING STRUCTURAL EQUATION MODELING: THE IMPACT OF FACTORS INFLUENCING ON DIGITAL BANKING ADOPTION IN INDIA THROUGH FINTECH APPLICATIONS - A CASE STUDY OF RANGA REDDY DISTRICT OF TELANGANA STATE
Appropriate research instruments were used to conduct the current investigation. With the aid of 200
Axis Bank customers' replies, we were able to conduct research and provide some recommendations. Although
digital banking is quick and easy, it has a number of security flaws. For the protection of their clients when they
conduct a variety of financial activities online, banking institutions have implemented a number of security
measures. Design/Methodology/Approach: The goal of this study is to identify the issues that consumers
encounter while using digital banking services and to assess their level of knowledge and understanding about
digital banking security. I selected the sample size of 200 customers of Axis bank Hyderabad of Telangana state.
Stratified random sampling technique is used through Structure Questionnaire. Originality/Value: In order to
determine the internal consistency, or the degree to which a collection of items are connected, this research makes
use of reliability tests such as Cronbach's alpha test. As a measure of the dependability of the scale, it is widely
used. A "high" alpha value does not always indicate that the metric is one-dimensional and one way to assess
dimensionality and Structure Equation Modelling is via exploratory factor analysis. Findings: Findings from
studies on digital banking contributed to the development of a precautionary checklist for various problems that
can arise in this age of digital banking. Moreover, for the purpose of enhancing the security of digital banking
systems, there should be a strong and comprehensive security policy implemented by banks and laws passed by
regional or state governments.
Digital Banking, Customers Perception, Awareness, SEM Model.