DOES INDONESIAN BUSINESSWOMEN ENTREPRENEURIAL ORIENTATION OF SMALL AND MEDIUM ENTERPRISES (SMES) MATTER IN THEIR FINANCIAL PERFORMANCE?
As highlighted on the 5th of Sustainable Development Goals i.e.: gender equality, it is important to encourage society where woman has equal participation in all level of society including in business, especially in SMEs. Unfortunately, for Indonesian context, scientific review of the role of gender has not been reported previously. There is a drawback in revealing the topic. This study, therefore, attempts to investigate the role of Indonesian businesswoman of SMEs in triggering SMEs business success. The key indicator that will be used is entrepreneurial orientation as the independent variable and financial performance as the dependent variable. Entrepreneurial orientation (EO) involves decision-making process dealing with business innovation of a firm including SMEs. In the context of SMEs, EO playing important role in driving SMEs business success. Meanwhile, common measure to quantify SMEs business success is financial performance. The result shows that only four hypotheses accepted. EO innovation has positive impact to financial decision making and Javanese woman’s financial performance. Furthermore proactive entrepreneurial orientation and financial decision making gives a positive effect to Javanese woman’s financial performance.
Entrepreneurial Orientation, Financial Performance, Woman, Financial Management Decision Making, SMEs