THE EFFECT OF REPUTATION, QUALITY OF INFORMATION AND PROMOTION ON VOTING DECISIONS USING E-WOM AND TRUST AS INTERVENING VARIABLES ON STUDENT OF SCHOOL OF STEWARDESS MEMBERS OF THE ASSOCIATION OF FLIGHT ATTENDANT AND AIRLINE STAFF EDUCATION PROVIDERS (HIP4S) YOGYAKARTA SPECIAL REGION
The purpose of this study was to investigate and analyze the effect of reputation, information quality, promotion, e-wom, and trust on the decision to enroll in a Stewardess School as a member of the Association of Flight Attendant and Airline Staff Education Providers (HIP4S) for the Special Region of Yogyakarta. The population in this study included students of stewardess as a member of the Association of Flight Attendant and Airline Staff Education Providers (HIP4S) in the Special Region of Yogyakarta who took the 1-year Professional Program. The results of this study indicate that (1) reputation, information quality and promotions have a positive and significant effect on e-wom, (2) reputation, information quality and promotions have a positive and significant effect on trust, (3) reputation, information quality and promotions have a positive and significant effect on student decisions (3) E-wom has a positive and significant effect on students' decisions to choose schools, (4) trust has a positive and significant effect on students' decisions to choose.
Reputation, Quality of Information, Promotion, E-Wom, Trust, Decision to Choose