Overview

Original Research

HOW STARTUP COMPANY LEADERS OVERCOME COMMUNICATION CHALLENGES AT WORK: A CASE STUDY IN INDONESIA

FAHIRA D. RACHMADIANI 1, SHERENA J. WIJAYA 2, ELVIARA D. RAISSA 3, and MUHAMMAD ARAS 4.

Vol 18, No 05 ( 2023 )   |  DOI: 10.17605/OSF.IO/P8UKA   |   Author Affiliation: Communication Department, BINUS Graduate Program – Master of Strategic Marketing Communication, Bina Nusantara University, Jakarta Indonesia 1,2,3; Senior lecturer of Communication Department, BINUS Graduate Program, Bina Nusantara University, Jakarta, Indonesia 4.   |   Licensing: CC 4.0   |   Pg no: 1078-1085   |   Published on: 19-05-2023

Abstract

This study examine the challenges experienced during the communication process between leaders and employees, to understand how company’s leader overcome the challenges. The method used in this research is use interviews with company leaders and two employees. The result shows there are three main challenges, (a) a sense of hesitation to ask the leaders, (b) misunderstandings the tasks, and (c) incompatibility of communication styles between employees. To overcome those communication challenges, the company leaders found out that creating an easygoing persona, communicating directly, and giving the firm attitude become the solution to these challenges.

Keywords

Leadership, communication challenges, workplace conflicts, startup company, Indonesia