SEXY SELF PRESENTATION AND PRIVACY PARADOX ON ALTER EGO ACCOUNTS ON TWITTER
It is easier for the public to access the internet, accompanied by technological sophistication, giving birth to a new phenomenon among teenagers. Freedom of expression but still wanting privacy in the public sphere (Privacy paradox) is a new phenomenon among adolescents studied in this study. The study aimed to learn how to practice Sexy Self Presentation (SSP) among teenage twitter users. In addition, this study wants to discover how the Privacy paradox occurs in SSP practices on Twitter. With qualitative descriptive research and virtual ethnographic methods, researchers conducted virtual observations on auto-base and alter-ego accounts and in-depth interviews with alter-ego account holders. The research results are the practice of Privacy Paradox carried out by adolescents, which is when adolescents on social media create privacy boundaries in their ways that are understood by their friends and/or community without worrying about their parents knowing, including by doing practices Sexy Self Presentation.
Social Media, Privacy Paradox, Alter Ego, Second Account, Sexy Self Presentation