Overview

Original Research

A CIRCULAR FOR REVERSE LOGISTICS TO HANDLE E-COMMERCE RETURNS

Dr. SARIKA OMKAR PUNEKAR 1, and Dr. SHITAL NAIKWADE 2.

Vol 18, No 04 ( 2023 )   |  DOI: 10.17605/OSF.IO/QMU45   |   Author Affiliation: Assistant Professor, D Y 𝑃𝑎𝑡𝑖𝑙 deemed to be University, School of Management, Navi Mumbai 1; Associate Professor, Global Business School and Research Centre Dr. D Y Patil Vidyapeeth, Pune 2.   |   Licensing: CC 4.0   |   Pg no: 1865-1876   |   Published on: 29-04-2023

Abstract

Global e-commerce sales are expanding quickly, placing pressure on supply chains. Reverse logistics management has become crucial as a result of the expansion of international e-commerce platforms and the rising trend of product returns. Due to e-commerce competitiveness and legal pressure, firms are now handling reverse logistics while focusing on sustainability and the circular economy principles. To solve and handle some of the major issues for online returns, this study proposes a circular structure for reverse logistics challenges in e-commerce. This paper will define "e-commerce" and "reverse logistics," explain why it's important to build reverse logistics for e-commerce, analyse the challenges of doing so, then offer some strategies for how firms might utilise reverse logistics to improve their own E-commerce.

Keywords

Circular Structure, Reverse Logistics, E-Commerce, Return Process