ENTREPRENEURIAL SUCCESS STRATEGIES THROUGH SELF-EFFICACY IN MICRO BUSINESS ACTORS IN CIREBON INDONESIA
Around 13% or 8.3 million out of 64.2 million micro business actors utilize digital technology in entrepreneurship. However, the use of digital technology by micro-business actors has not been widely explored in entrepreneurship due to limited entrepreneurial behavior. Digital technology is only used as a medium of promotion and sales by micro-business actors. This study aims to design strategies for entrepreneurial success among micro-entrepreneurs through self-efficacy driven by technopreneurship and entrepreneurial behavior. The data analysis method used in this study was Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis. The study found that technopreneurship and entrepreneurial behavior directly affect self-efficacy. Technopreneurship and entrepreneurial behavior indirectly affect entrepreneurial success through self-efficacy. Micro business actors consider self-efficacy in determining success strategies, so that technopreneurship and entrepreneurial behavior become determinants of entrepreneurial success. The results showed that self-efficacy mediated entrepreneurial success and was influenced by the dominant factor of entrepreneurial behavior by 71%, compared to technopreneurship by 67%. This proves that entrepreneurial behavior driven by strong self-efficacy in business people is very important in achieving entrepreneurial success.
Technopreneurship, Entrepreneurial Behavior, Self-Efficacy, Entrepreneurial Success