A CONTENT MARKETING FOR ENHANCING THE NEW EXPLORATION IN BUSINESS ENTITY
This study explores the existing expertise based on digital merchandise and analyze the significance of content marketing in exploring the new markets for generating new leads & revenue to the business. This research uses the convenience sampling method and a sample of 136 respondents is taken to which responses are collected in the form of questionnaire. The researcher finds the impact of difficulty in developing a notion of ‘value’ in the context of digital content, and its consequences for value chain structures, pricing strategies, marketing communications and branding, and licensing the digital rights management. Content creation efforts of marketers in order to create interaction behaviors between marketers and customers will significantly influence the digital market sales. This research has limited generalized with particular contents in digital media platform constraints of the web-site as marketing communications space. The conclusion summarizes the unique traits of virtual content material, and related effects for virtual content material marketing. The primary rise of this research work is to clear there is the relationship between Content creation through digital marketing & value chain structures, pricing strategies, marketing communications and branding.
Digital marketing, Content creation, Interaction behaviors, Internet marketing