THE EFFECT OF PERCEIVED VALUE AND TOURIST SATISFACTION ON GLAMPING TOURIST LOYALTY: A MEDIATING ROLE OF TOURIST ENGAGEMENT
The contribution of the tourism industry toward the Indonesian Gross Domestic Product (GDP) have been suffer a high loss during the social distancing regulation to prevent the spread of Corona Virus Disease (Covid-19). After the Indonesian Government lifted the regulation, there is a big opportunity for the Indonesian tourism industry to recover. However, attracting new visitors is not an easy task since tourists nowadays look forward to a novel experience when they travel. We identified one of the rising travel destinations in Indonesia in early 2022 as the glamping destination. The current research objective is to observe and identify any major determinants of tourist loyalty for the destination sites. To achieve the objective, we conduct explanatory research after doing an extensive literature review on the tourist behavior model and theory. Following the literature review results, we proposed a new conceptual framework that could explain the relationship between tourists perceived value, tourist satisfaction, tourist engagement, and tourist loyalty. We use a self-administered questionnaire to collect data from 237 Indonesian glamping destination visitors. The collected data is used to measure the validity, reliability, and robustness of the proposed conceptual framework utilizing the Partial Least Square (PLS) analysis. Following the results, we conclude that the proposed conceptual framework for the current study is valid, reliable, and robust to explain the relationship between the variables within it. In addition, independent variables that are included within the model are found to have a very strong determinant and predictive power toward the dependent variables. Research implications are discussed within this article.
---