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Original Research

IMPACT OF MOBILE BANKING ON CUSTOMER SATISFACTION: A STUDY WITH SPECIAL REFERENCE TO ADDIS ABABA, ETHIOPIA

Dr. K. S. CHANDRASEKAR, ESSAYAS TAYE LEMMA

Vol 15, No 12 ( 2020 )   |  DOI: 10.5281/zenodo.6549065   |   Author Affiliation: Professor of Management, Institutes of Management in Kerala (IMK), University of Kerala; Research Scholar in Institutes of Management in Kerala (IMK), University of Kerala   |   Licensing: CC 4.0   |   Pg no: 22-32   |   Published on: 24-12-2020

Abstract

The purpose of this study expected to add to the existing knowledge in the electronic banking field of study. To help the banks and policymakers have a better understanding of the Mobile banking dimensions and their contributions towards customer satisfaction. Especially since not much research has been done in this regard in Addis Ababa, Ethiopia, which has become the hub of e-banking development after the recent demonetization by the present government, enabling people to go cashless and enhance a digital economy. A descriptive survey with the help of a Likert based questionnaire was conducted to investigate the impact of Mobile Banking service on customer satisfaction in Addis Ababa. Multi-stage sampling was used and various kinds of Mobile banking customers were approached in Addis Ababa. Data were collected from a sample of 450 Mobile banking customers.The major finding was that there is a significantrelationship between customer satisfaction and Mobile banking service in Addis Ababa with related to Security, Privacy, Ease of use, Perceived usefulness, Accessibility and Awareness factors.


Keywords

Mobile Banking, E-Banking, Customer Satisfaction, Technology-based Options