A STUDY ON CSR PRACTICES AND CONSUMER PERCEPTIONS IN INSURANCE SECTOR IN KADAPA DISTRICT
Corporate Social Responsibility (CSR) developed very slowly in India though it was started a long time ago. CSR has been assuming greater importance in the corporate world, including the banking sector. There is a visible trend in the financial sector of promoting environment friendly and socially responsible lending and investment practices. The Govt. of India is pursuing the matter relating to CSR and also drafted guidelines for CSR practices time to time. The present study is based on the survey method and efforts are also made in the present study to know the status of CSR and strategies adopted and consumer perceptions in Insurance companies in Kadapa district in Andhra Pradesh, India. The aim of the research paper is to find the satisfaction and perception levels towards the CSR practices of select Insurance companies in the select study area.