RELATIONSHIP BETWEEN PLACE ATTACHMENT AND PRO-ENVIRONMENTAL BEHAVIOR
The destroying natural environment requires people to be more concerned about protecting the atmosphere, and to be more pro-environmental. This research explored the relationship between position attachment and behavior that is beneficial to the environment. The research design employed for the aforesaid purpose was co relational design. Present study consisted of a sample of 300 people. The tools used were Place attachment (Daniel. R,Williams and Jerry J. Vaske. 2002); General ecological behavior scale (Kaiser et.al 2007). The result showed that people were more likely to engage in pro-environmental actions and place attachment played a major role, indicating that people have a higher degree of place attachment that contributes to more environmentally friendly behavior.
Place attachment, pro-environmental behavior