CSR PRACTICES OF SOCIAL ENTREPRENEURSHIP ORGANIZATIONS FOR SUSTAINABLE DEVELOPMENT IN INDIA
Corporate social responsibility has gained unprecedented importance and become imperative to all the companies in strategic decision making .Government alone will not be able to ensure success in its endeavour to uplift society. In this context, Social Entrepreneurship organizations or social business firms have emerged to carry the endeavour of both state and central government. Social Entrepreneurship is an emerging field that offers opportunity to young professionals to create societal/economic value on a sustainable basis. Globally this is the fastest growing sector and perhaps the only sector that is creating gainful employment worldwide. Unfortunately, most management students/professionals view social entrepreneurship as a “by charity/ for charity” venture, and not as a financially viable entrepreneurial activity. Due to globalization liberalization and privatization, corporate environment is changing, and then corporates have set up separate CSR wing for sustainable growth. The last decade has witnessed a remarkable resurgence of attention among practitioners and scholars to understanding the ability of corporate social responsibility (CSR) to address many problems. Despite a dramatic increase in CSR research in recent years, why and how companies invest in only few CSR practices but not others, or how such choices are affected by the cultural, socioeconomic, and competitive contexts in which companies operate. This paper examines the corporate social responsibility practices of select social entrepreneurship organizations in India.
Corporate Social Responsibility (CSR), Practices, Social Entrepreneurship Organizations, Government, Strategic Decision Making