Overview

Original Research

KNOWLEDGE-BASED PROMOTION POLICIES IN SUSTAINABLE CITY TRANSPORTATION

PRIMA WIDIYANTO, SRI MURNI SETYAWATI, NUR CHOIRUL AFIF, M. ELFAN KAUKAB

Vol 15, No 12 ( 2020 )   |  DOI: 10.5281/zenodo.6549026   |   Author Affiliation: Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto, Indonesia; Faculty of Economics and Business, Universitas Sains Al-Qur’an, Wonosobo, Indonesia   |   Licensing: CC 4.0   |   Pg no: 1-11   |   Published on: 22-12-2020

Abstract

Policy analysts have long realized how important it is that promotions are based on knowledge. Knowledge-based promotion is a strategy built by profound knowledge of consumers’ needs through scientific methods. Some areas, especially those related to sustainability, have applied policies of promotions based on knowledge. These policies indicate different performances depending on various factors. One sector that has not applied knowledge-based promotion policies is sustainable city transportation. This article identifies the strategy of knowledge-based promotion suitable to encourage the growth of sustainable city transportation. Previous studies provide the insight into the policies, along with other factors determining their effectiveness.

Keywords

promotion policies, city transportation, sustainable transportation