THE ROLE OF HRM FOR SUSTAINABLE DEVELOPMENT AND SOCIAL INNOVATION THROUGH CSR
The concept of sustainable development was widely accepted across the globe in 1987 after its appearance in Brundtland report. The concept leads a unique meaning to development and sets an integrated target for measurement of development which has the combination of parameters including economical, social and environmental aspects. Sustainability has become a key focus for many organizations due to global competitive environment of the business, regulatory pressures and societal demands for greater environmental protection and social responsibility have increased. CSR refers to the obligation of enterprise towards society. HR managers play a very important role in developing organization’s CSR strategy and also help the organization to achieve its CSR objectives. Employee’s involvement is a critical success factor for CSR performance. Human resource managers have the tools and the opportunity to leverage employee commitment to and engagement in the firm’s CSR strategy. This study focuses on the role of HRM for sustainable development and social innovation through CSR with the reference of companies which are located in Nellore District, Andhra Pradesh. Organizations now realize the value sustainability has on their competitiveness, reputation, and ability to attract and retain strong talent. Sustainable HRM is still in the pioneering stage.
Sustainable development, corporate social responsibility, HRM, HRM tools, sustainable HRM, sustainability.