ANALYSIS OF DETERMINING FACTORS FOR COMMUNITY BEHAVIOR IN DOMESTIC WASTE MANAGEMENT
Awareness through the empowerment process is important and urgent as an effort to transform community behaviour in domestic waste management. The objectives of this research are (1) to analyze community behavior in domestic waste management, (2) to analyze the determinants of community behavior in domestic waste management, and (3) to formulate a model for changing community behavior in domestic waste management. This research uses quantitative methods supported by qualitative data. Quantitative data was obtained using a questionnaire, while qualitative data was obtained using an interview guide. This research was conducted in eight villages in West Java and one village in East Java. The research locations were purposively selected with the consideration that the research locations were the locations of the company's CSR assistance program, particularly the waste management program. Respondents were selected using the census method, totaling 245 people. The unit of analysis is the individual. The research was conducted from October 2023 to March 2024. The results showed that, in general, the community in the research location had implemented good practices in household waste management. The factors influencing community behavior in domestic waste management include social support, community empowerment, and perceptions of domestic waste management innovation. The model of community behavior change in domestic waste management is built on the process of community empowerment, strengthening social support, and improving community perceptions of domestic waste management innovations.
Change Behavior, Community Empowerment, Social Support, Social Media, Waste Management.